Concept + Creative Director

How could we commemorate Lincoln as the featured marque at the 2013 Pebble Beach Concours d'Elegance without resorting to typical event photos?

To help our group of influencers gain a deeper understanding of where the brand has been we brought them to the epicenter of the classic car world: Pebble Beach. There we helped them explore the relationship between the exquisite craftsmanship of Lincoln heritage vehicles and the scale of the landscape in Northern California.

By harnessing the power of double exposure we simultaneously documented the organic forms of the vehicles and vibrancy of the show from a uniquely Lincoln perspective.

Client Lincoln Motor Company, Account Brian Smith, Artist Kevin McCauley