about
For nearly 20 years, I’ve worked across automotive, financial services, CPG, technology, telecommunications and travel, helping businesses see through the swirl, make sense of change and find the opportunity within it.
I’ve worked with brands like Audi, American Express, Crayola, Ford, Genesis, Japan Airlines, Lexus, LG, Lincoln, Mazda, PepsiCo, Porsche and Procter & Gamble.
I helped Ford launch its first vehicle on social media. Built PepsiCo’s inaugural SXSW activation. Recast Lincoln through artist collaborations that redefined the aura of the brand, creating something that could permeate culture rather than simply consume it. And when autonomous driving raised bigger questions about control, trust and agency, I developed a feature documentary that created a shared foundation for informed discussion about what was coming next.
The problems keep changing. Today, AI is reshaping how businesses are discovered, understood and chosen. GEO has created a new visibility challenge, along with a lot of noise about what businesses should do about it.
My role is the same: see through the swirl, find what actually matters and turn it into a clear path forward with meaningful, measurable results.
The answer might be a strategy, a new audience, an executive platform, a different approach to visibility or something that doesn’t have a name yet.
I’m drawn to problems that don’t fit neatly into categories.
select clients
Audi
American Express
Crayola
Enterprise Mobility
Ford Motor Company
Genesis Motors
Japan Airlines
Lexus
LG
Lincoln Motor Company
Mazda
Next15 / M Booth
PepsiCo
Porsche
Procter & Gamble
experience
2026-
EVP, Creative Strategy
GRAYLING
New York
2022-26
Principal
THE OFFICE OF MAURY POSTAL
New York
Freelance creative director, strategist & team leader
2019-22
EVP, Exec. Group Creative Director
KETCHUM
New York
Led global creative content team, collaborating with client-facing and internal functions.
2016-19
Exec. Creative Director, the blend line
HEARST AUTOS
New York
Led automotive-focused creative Center-of-Excellence that collaborated with C-Suite at OEMs.
2011-16
Group Creative Director
OGILVY
New York
Led a multidisciplinary global creative team and collaborated with emerging artists to create elevated brand content.
Creative Director
New York
Led creative for social, agile, influencer and emerging platforms within.
Associate Creative Director
Los Angeles
Led social creative for Ford Motor Company; artist co-creation lead, Lincoln Motor Company.
Director, Digital Experience
Chicago
Creative and Account Director focused on Ford Motor Company social channels.
2010-11
Integrated Platform Specialist
Y&R
Chicago
Led emerging technology integration as a creative planner.
2008-10
Director of Strategy
Brand Manager
CARROT CREATIVE
New York
Led blue chip brands through their first pioneering steps in social media for Ford Motor Company (first social vehicle launch), PepsiCo (first SxSW activation), Crayola (social brand launch), Hellmann’s (social couponing), in partnership with Weber Shandwick.