For nearly 20 years, I’ve worked across automotive, aviation, CPG, financial services, technology and telecom, turning complexity into clarity and change into opportunity.

Early on, that meant being first. I helped Ford launch its first vehicle on social media and built PepsiCo’s inaugural SXSW activation. At Ogilvy, I led Lincoln’s first influencer co-creation program, putting emerging artists at the center of the brand. That work ranged from ALETHEA, a short film that helped close the 2014 Tribeca Film Festival, to #quietluxury, which brought the spirit and design philosophy of the Continental Concept to life before the car was revealed.

At Hearst Autos, I co-led the blend line, an in-house creative agency working directly with automakers’ leadership. When autonomous driving raised bigger questions about control, trust and agency, I executive produced AUTONOMY, a feature documentary with Malcolm Gladwell designed to be a source of truth on self-driving cars. It premiered at SXSW and sparked lively, informed debate about autonomous driving, from festival stages to policy discussions in Washington.

Communication challenges keep evolving. As AI reshapes how organizations are understood and selected, AEO/GEO is changing what it takes to remain visible and credible. As EVP, Creative Strategy at Grayling North America, I develop strategies and communications for two audiences: the machines that influence what gets discovered and surfaced, and the people who decide what gains their trust.

My specialty remains the same: seeing through the swirl, finding what actually matters and turning it into a clear path forward with meaningful, measurable results. The answer might be a strategic plan, a new audience, an executive platform, a different approach to visibility or something that doesn’t have a name yet.

I’m drawn to problems that don’t fit neatly into categories.