about


For nearly 20 years, I’ve worked across automotive, financial services, CPG, technology, telecommunications and travel, helping businesses see through the swirl, make sense of change and find the opportunity within it.

I’ve worked with brands like Audi, American Express, Crayola, Ford, Genesis, Japan Airlines, Lexus, LG, Lincoln, Mazda, PepsiCo, Porsche and Procter & Gamble.

I helped Ford launch its first vehicle on social media. Built PepsiCo’s inaugural SXSW activation. Recast Lincoln through artist collaborations that redefined the aura of the brand, creating something that could permeate culture rather than simply consume it. And when autonomous driving raised bigger questions about control, trust and agency, I developed a feature documentary that created a shared foundation for informed discussion about what was coming next.

The problems keep changing. Today, AI is reshaping how businesses are discovered, understood and chosen. GEO has created a new visibility challenge, along with a lot of noise about what businesses should do about it.

My role is the same: see through the swirl, find what actually matters and turn it into a clear path forward with meaningful, measurable results.

The answer might be a strategy, a new audience, an executive platform, a different approach to visibility or something that doesn’t have a name yet.

I’m drawn to problems that don’t fit neatly into categories.

 

select clients

Audi

American Express

Crayola

Enterprise Mobility

Ford Motor Company

Genesis Motors

Japan Airlines

Lexus

LG

Lincoln Motor Company

Mazda

Next15 / M Booth

PepsiCo

Porsche

Procter & Gamble


experience

2026-

EVP, Creative Strategy
GRAYLING
New York


2022-26

Principal
THE OFFICE OF MAURY POSTAL
New York

Freelance creative director, strategist & team leader


2019-22

EVP, Exec. Group Creative Director
KETCHUM
New York

Led global creative content team, collaborating with client-facing and internal functions.


2016-19

Exec. Creative Director, the blend line
HEARST AUTOS
New York

Led automotive-focused creative Center-of-Excellence that collaborated with C-Suite at OEMs.


2011-16

Group Creative Director
OGILVY
New York

Led a multidisciplinary global creative team and collaborated with emerging artists to create elevated brand content.

Creative Director
New York

Led creative for social, agile, influencer and emerging platforms within.

Associate Creative Director
Los Angeles

Led social creative for Ford Motor Company; artist co-creation lead, Lincoln Motor Company.

Director, Digital Experience
Chicago

Creative and Account Director focused on Ford Motor Company social channels.


2010-11

Integrated Platform Specialist
Y&R
Chicago

Led emerging technology integration as a creative planner.


2008-10

Director of Strategy
Brand Manager

CARROT CREATIVE
New York

Led blue chip brands through their first pioneering steps in social media for Ford Motor Company (first social vehicle launch), PepsiCo (first SxSW activation), Crayola (social brand launch), Hellmann’s (social couponing), in partnership with Weber Shandwick.


education

ROCHESTER INSTITUTE OF TECHNOLOGY


BFA, Graphic Design
BS, Marketing