Role: Concept + Creative Director

How could we showcase Lincoln's commitment to the world of film and the method in which we work while speaking to the media about the new partnership between the brand and the Tribeca Film Festival?

Developed using the co-creation technique with filmmaker Duncan Wolfe, the short film, "Alethea" was an homage to the creative process, film noir and a love letter to the City of New York. 

"Alethea" is notable for the collaborative method in which it was produced and the creative style it helped inspire for all future brand work.