Concept + Creative Director

Travel has always meant more than simply getting on a plane and arriving at a destination. For Japan Airlines travel is about nuance, knowledge, care and understanding. How could we translate that message to a Western audience and inspire future bookings?

The meditative, three-part series was designed to pause audiences within their daily scrolling habits to FEEL the wonders of travel through carefully curated imagery. Instead of employing any augmented technologies, we aimed for simple, nuanced filmmaking that activates the senses and truly conveys that no matter our current situation: Travel Endures.

Client Japan Airlines, Strategy April Scott, Director Duncan Wolfe, Director of Photography David Vollrath, Supporting Imagery + ACD Carrie Lipscomb