Role: Concept + Creative Director
How could we take an ordinary press release and turn it in to something notable? How could a then-novel partnership announcement between Lincoln and Revel be made relatable to a larger audience than just auto industry insiders?
The film centered around a trumpeter, Bruce Harris, who rhapsodizes about his process for creating a song.
The parallels between Bruce and his musical collaborators mimic the same method by which Lincoln and Revel worked together to develop a bespoke audio system for the new Lincoln MKX.