How could we create a highly visual media moment across multiple channels around the 75th anniversary of the Lincoln Continental in an authentic and unexpected way?
Working with Jamie Beck and Kevin Burg, our approach was to tell a glamorized version of the past informed by the finely-tailored details that embody every iconic Continental.
We set out to redefine a time when early Vogue magazine covers showed the direct link the automobile had on the world of fashion. Using period film cameras and boldly styled wardrobe, we placed each era of vehicle into relative context for a contemporary audience.
The resulting images explore the beauty of film and convey a sense of timeless elegance that defines the Continental name.