Eras Of Lincoln

How could we remind consumers of the deep heritage behind the Lincoln brand in a thoroughly contemporary way?

The modern social landscape mandates that a successful social brand must be linked with unique and memorable visual moments. To tease the relaunch of the brand, we picked three eras that defined the soul of Lincoln and brought them to life using a thoroughly modern medium: Cinemagraphs™.

Not quite stills, not quite film, Cinemagraphs™ allowed us to capture an idealized moment with unprecedented clarity. These tangible items acted as a conversation starter for a rejuvenated brand.