Quiet Luxury

How could we tease the reveal of the Lincoln Continental Concept ahead of the official media debut using social media in a subtle, visible and highly relatable way?

Let’s make the idea of "Quiet Luxury" visible. My team curated a group of the most influential artists to help us bring serenity, elegance & effortless power, the three components of "Quiet Luxury," to life. 

During a three day period our 15 artists posted their images to Instagram and used the hashtag #quietluxury. Through evocative imagery and personal captions, our artists engaged their extensive social following to share their own vision of "Quiet Luxury."